Brand Identity
2020

Roberta Ruggiero is a dancer, teacher, and arts event director. Throughout her career, she has worked as a performer and choreographer in dance, theatre, and contemporary circus projects. 

Her vision of the human body as an integrated entity, inseparable from mind and emotions, led her to teach dance classes and workshops influenced by yoga practice, physical theatre, and floor acrobatics.  
Moved by the goal of supporting emerging artists and bringing people closer to performing arts, Roberta Ruggiero organizes and directs monthly artistic events in Barcelona.

The identity designed creates a visual intersection between dance, yoga, and entertainment through the concepts of movement and pursuit of body/mind balance. The logo symbol is the synthesis of ups and downs and Roberta's signature of dynamism and harmony. The design language incorporates the use of circular shapes merging with a bright color palette and a combination of contemporary sans serif with a delicate serif typography.

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