Nektria

Brand identity
Website
2017

Nektria is a startup offering innovative consumer-centric solutions for eCommerce logistics, based on optimized algorithms, Artificial Intelligence & Machine Learning.

The N symbol as a simple and powerful message of speed and efficiency, is inspired by Barcelona's iconic grid layout of straight streets crossed by a diagonal intersection. The logomark conveys the digital and physical concepts the brand is based on: geo-localization, routes, connections.

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